Avid is a well-established brand known for its high-quality bicycle components, especially disc brakes. With a rich history and commitment to innovation, Avid has become a trusted name in the cycling industry. Here is a brief overview of the history and origins of this renowned brand. Avid was founded in 1991 in California, USA. It was established by a group of passionate cyclists who recognized the need for better braking solutions in the growing mountain biking scene. Their goal was to create reliable and powerful disc brakes that could withstand the demands of off-road riding. Since its inception, Avid has been at the forefront of disc brake technology. The brand has continually pushed the boundaries of performance and pioneered advancements in braking systems. Avid's dedication to innovation and engineering excellence has earned them a strong reputation among professional riders and cycling enthusiasts worldwide. Avid's disc brakes are known for their precision, reliability, and excellent stopping power. Their products are designed to deliver consistent performance in all weather conditions, giving riders confidence and control on the trails. Avid's commitment to quality is reflected in their rigorous testing procedures and use of premium materials. Over the years, Avid has expanded its product range to include a wide variety of hydraulic and mechanical disc brakes, brake levers, rotors, and other components. Their offerings cater to different riding disciplines and bike types, ensuring that riders can find the right braking solution for their needs.
